Sunday, March 16, 2014

Milwaukee's Good Land Records offers good bands, free PBR at SXSW showcase

Posted at JSOnline -
"Jon Phillip, head of production and artists and repertoire for Good Land, lucked into the location — he's friends with one of the owners, who gave it to him for free and donated his services as the showcase's sound guy.

Phillip said he ended up spending $3,000 in food and beverage per diems for the musicians, as well as promotional materials and free compilation CDs; he had the full week in Austin to hand them out. He also set up event pages in advance on go-to sites for SXSW showcase information, like and, as well as a Facebook event page, and then passed all the information along to the bands on the bill, their managers and the restaurant owners to spread the word."

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